Canada is not exactly known for its amusement parks, so it was up to us to make sure the announcement for AlpenFury packed the punch it needed to live up to its fierce reputation. We leaned into both the ride’s backstory and the audience’s love for extreme thrills. AlpenFury isn’t just a roller coaster—it’s an intense battle against nature’s raw elements, set inside the iconic Wonder Mountain. We pulled inspiration from Top Gun fighter jets to create a fast-paced, high-intensity spot that focused on the coaster’s speed, wild inversions, and insane journey through the mountain’s core.

PRESS: The Toronto Star