RAPTERRA: CONQUER THE SKIES
With fierce competition from nearby parks, Kings Dominion had to make a big statement for its new launched wing coaster—the tallest and longest of its kind in the world.
So, we didn’t just introduce Rapterra… We created an immersive spot that allows people to experience what possessing the powers of the mighty Jungle Hawk feels like from the POV of the hawk itself. It is an invitation to soar, dive, twist, and turn – a mere taste of what the true and thrilling experience will be like.
PRESS: People, PRNewswire
Art Director: Andrea Wood
Copywriter: Briana Sandoval
Creative Director: Emma Quinn
Post-production: Versus NY
Agency: TMA (The Marketing Arm)