Young Americans think Alzheimer’s is just something that happens when they get older and not something they need to worry about right now. But in reality, memory loss is pretty terrifying, and most young people haven’t had to face it head-on. If we can help them feel what it’s like to lose their memories, we can turn this issue into something real for them—something they can’t ignore.

We created a mock social campaign that hits close to home, putting young people in the middle of what it feels like to lose their memory. By making it personal and emotional, we showed them just how devastating Alzheimer’s can be. The goal? To break down their misconceptions and motivate them to get involved in finding a cure. Through immersive storytelling and compelling visuals, we took Alzheimer’s from a distant “someday” problem to a cause they want to fight for now.

AWARDS:
Student ADDY: National Silver Interactive Social Media Campaign (2021)
Student ADDY: National Judges Choice Award (2021)
Student ADDY: Regional Gold Social Media Campaign (2021)
Student ADDy: Regional Gold Social Media (2021)