State Farm wanted to resonate with Gen Z — an audience that practically lives online and craves authentic and relatable content. Jake from State Farm already had the recognition, so we knew he could become something bigger. We leaned into Jake’s brand power and brought him to life on TikTok, making him feel right at home with snappy, witty content and killer influencer collaborations. The result? Jake became a total sensation, organically racking up a million followers in 18 months.

Check out Jake’s TikTok page to see what we’ve been up to.